The ClimaCushion is Gets You Ready For the Hot Summer

For Immediate Release

THE MAKERS OF THE FLOWCHUSION™ INTRODUCE THE CLIMACUSHION™

The makers of the FlowCushion™, VNM Group, Inc., are proud to announce the arrival of the ClimaCushion™, an amazing seat cushion that keeps you cool in the summer and warm in the winter with its unique cooling and heating features. The ClimaCushion™ is only sold on the internet, but it is a must-have for the sizzling summer heat that will be here before we realize it.

The makers of the ClimaCushion™ knew there was a real need for this product after enduring many hot, hot summers in Virginia. New advancements in cooling technology has made this product affordable. VNM Group, Inc., has obtained exclusive rights to manufacture this patent-protected cushion on a global scale and they are ramping up their advertising to accommodate the expected influx of orders.

Steve Van Leeuwen, the owner of VNM Group, Inc., states, "In vehicles, the cooling function of the ClimaCushion™ is perfect for cooling down those burning hot car seats. No more sweaty bottom from sitting in a too-hot car. The heating function works the same way, heating up those icy seats in the winter. Just press a button to switch from cold to hot. The ClimaCushion™ does both! Either function works just a well in your office or in your seat at home."

The ClimaCushion™ works great on any car seat, office chair, home lounger or outside on the patio. The target market for this product is endless. Sales people, delivery people, truck drivers, office workers, police officers, taxi and bus drivers, soccer moms while they are running errands and heavy equipment operators can benefit from a ClimaCushion™. If you sit, you will benefit.

But using the ClimaCushion™, drivers have the potential to lower their gas bill because they will run their air conditioner less often. Steve Van Leeuwen states, "This is a win/win for your pocket book and for the environment. You save gas because you may find you do not even need your air conditioner and not running the AC in your car will significantly improve your gas mileage. That protects the environment."

Each ClimaCushion™ comes with a high-tech Carbon Fiber interior that comfortably radiates heat away from your body in the summer and toward your body in the winter. Its high quality nylon fabric will last for years. The cooling system is a duel speed fan that draws air throughout the cushion. Air flow from 150 air "ports" help keep your skin comfortably cool and your clothes dry. 160 cushion "pods" guarantee you hours of sitting comfort. Each ClimaCushion™ comes with a 120-volt DC vehicle lighter adaptor with an AC adaptor for a wall outlet available through VNM Group, Inc.

The suggested retail of the ClimaCushion™ is $30.00. Compare this price to other cushions sold for four times as much.

VNM Group, Inc., Inc., is headquartered in Virginia Beach, Virginia. For general information, please call (757) 499-1990 or email to info@climacushion.com. Visit www.ClimaCushion™.com for additional information or to order online.

Internet Marketing Plan

As with any plan, beginning is often the real challenge. The first step is gathering information about your company and your product, and also information about your competition, trends, and statistics. When gathering information about your company, remember, it doesn't matter what you think. Allow the facts to speak for themselves. Ask yourself a few important questions: What do your customers want? What do they expect from your product? Where are your customers located? How do you get in touch with them?

A marketing plan seems like a pain to do, and if a business owner is working alone, they are often too busy to create a marketing plan or to update their existing plan. If this is your company, you could be leaving profits on the table. Without a marketing plan, you can become unfocused in your marketing endeavors. You don't want to run your business by guessing what to do next.

Here is a list of some ideas for marketing your website.

Get involved in online discussions. Podcasts, webcasts, blog, RSS feeds and newsletters are all contemporary versions of the soapbox. If you are an expert in your field, volunteer for online interviews.

Identify bloggers in your category and then send them your product as a gift. Bloggers are the current influencers and can give your product a lot of exposure. To attract the attention of bloggers, comment on one of their posts. Bloggers are curious who is reading their work and they will reciprocate. By establishing a relationship with bloggers, they may mention you in their blogs. The idea is NOT to ask them to advertise. It has to be their idea.

Get involved with the Social Scene Online. Online social networks allow you to set up a profile page and interact with others who have interests that are similar to yours. Comment on their page and they will be curious enough to check your page out. If they like what they see, they will respond to you on your page.

Write a press release and distribute it through an online press release service.

Survey your visitors. Establish a survey on your site and ask a very simple question: How likely are you to recommend _________ to others? Then, ask they explain their answer. These answers can assist you in establishing a plan for improvement to your product or your website.

Your Online Reputation Matters - Watch Your Social Site Friends

There is a lot of frenzy going on right now with people clamoring to increase their exposure online through the use of social sites. It has become an important part of Search engine optimization. Not only are people of all ages signing up for social sites such as MySpace, Linked-In and Facebook, many existing companies are putting up pages at these sites. Bands promote their work and some people have even started businesses on their pages.

Most adults realize there can be consequences to their actions, but there are young people who do not. They tend to look at the social sites as a private area where they can rant about friends, teachers, or bosses. They can post suggestive pictures of themselves or brag about drug and alcohol use. This does have consequences. We are hearing more and more about people who are denied college entrance, passed over for jobs, expelled from schools, kicked off of athletic teams and even arrested as a result of something they put on their MySpace or FaceBook page.
There was a joke going around that said possible credit card or mortgage lenders will check a MySpace page before they check credit ratings. It was a joke, with more truth than the public realizes. Potential employers are looking at the social sites before hiring individuals. Colleges are looking at the social sites to see what kind of character a person has. Law enforcement agencies are watching for serious law breakers. MySpace is not a private world or a private space.

I went to my own MySpace page, which is pretty innocent on its own. I have several bands on there because I like them and I support their efforts, and I have several friends. I am fairly selective and a person doesn't get to be my friend unless I actually know them. I do not have a long friend list. Recently I took a moment to check out the friends of my friends. I did get some shocking surprises. It was time to take a moment to decide what a potential employer may think of my choice of "friends." People can still be judged by the company they keep.

Of course, a lot of the bands have thousands of friends, so those aren't really the concern at the moment. My worry is some of the friends of my friends. I have to admit that some of what I found left a bad taste in my mouth. Friends of friends were strippers, beer stands, bongs, some of whom used racism, discussions of hard-core drug use, and some very objectionable language.
Time will come, and it won't be very long, when a social site will be as important as your reputation outside of the Internet.

Perhaps the time has come to take a look at your social sites and decide if some of the people who are your friends should remain on your page, particularly if you are looking for employment or trying to get into a school. You never know who will check out your page and for what purpose.

Karen Vertigan Pope writes for Ciniva Systems, an award winning Virginia web design company. Ciniva specializes in web design and SEO. Ms. Vertigan Pope is the President of the SEO Department of Ciniva Systems.

Article Source: http://EzineArticles.com/?expert=Karen_Vertigan_Pope

The Importance of Sitemap in Search Engine Optimization

Search Engine Optimization-A lot of people are clamoring to know exactly what it is. SEO is the process of enhancing the presence and visibility of a website on search engine listings. Not only is it a process, it is about the tool required to make the enhancement happen. There are two main types of search engine optimization:

*On-page Optimization

*Off-Page Optimization

When SEO was in its infancy, getting back links to a site was the most important factor. In fact, many books and articles written on the subject will still tell people that getting back links is the only proper way to optimize a website. Back links with proper anchor text, of course.

As search engine optimization has a chance to mature, SEO specialists are becoming aware that using only back links is not at all the best way to optimize a site. In fact, if an SEO is only creating back links, the site is not getting optimized.

In On-page site optimization, there are techniques and tools that are related to your own website and in Off-page optimization, there are items which are related to the other websites. In On-page the old technique was Meta Tag Optimization, appropriate content, Alt tag optimization, proper navigation for the website and much more activities through which changes were made to the website, itself. In Off-page optimization, only back links were created.

Today, optimization is a little bit different. While using the old techniques are still appropriate, creating a Sitemap can be added to the list. Sitemap is something that came in existence a few years ago.

A Sitemap is a graphical representation of the architecture of a website. There are two kinds of site maps. The first is used to assist visitors to a site to navigate the site and the second is done in XML. XML Sitemaps--usually called Sitemap with a capital 'S'--are used by Goggle to gather information about the site.

Sitemap is especially important if your site:

* Has dynamic content

* Has pages with a lot of flash or AJAX

* Is new and does not have many links

* Has a lot of archived pages that are not linked well, or not at all

The use of Sitemap becomes doubly important if the site has pages that can only be accessed through user entry. Sitemap will assist web crawlers in finding and accessing the pages.

Google has a very nice Sitemap tool that will assist in the creation of Sitemap for a website.

Karen Vertigan Pope writes for Ciniva Systems, an award winning Virginia web design company. Ciniva specializes in web design and SEO. Ms. Vertigan Pope is the Project Support Manager at Ciniva Systems.

Article Source: http://EzineArticles.com/?expert=Karen_Vertigan_Pope