Monday, September 18, 2006

Copyright cops to target YouTube, MySpace

Universal Music Group, the world's largest record company, contends the wildly popular websites YouTube and MySpace are violating copyright laws by allowing users to post music videos and other content involving Universal artists.

"We believe these new businesses are copyright infringers and owe us tens of millions of US dollars," Universal Music CEO Doug Morris told investors on Wednesday at a conference in Pasadena. "How we deal with these companies will be revealed shortly."

Read more at the Sydney Morning-Herald.

As sites likes MySpace and YouTube increase in popularity, so does the need to have an accompanying website to supplement your online presence. Whether you use the Internet for business, education, or e-commerce, a custom designed website can have a greater impact than an account elsewhere. Custom websites are more flexible than sites like MySpace in terms of design and web applications, and the added convenience of stats and other tools can help improve your business. Contact CINIVA today for more information on getting your business on the Web.

Monday, September 04, 2006

How To Analyze Your Website

By Jerry Bader (c) 2006

How good is your website? Does it do its job? Is it effective? These are all good questions that every business owner and marketing manager needs to ask him or herself. The website has become an essential tool for business. We all know we have to have a website, but are we using this venue to its greatest advantage?

Most people responsible for their company's websites have stats packages and counters to tell them how many hits, how many unique visitors, where they are coming from, what their IP
addresses are, what browser they're using, and of course the all important monitor resolution. So what! Who cares? The real question is do we have an effective website?

Now if you have a transactional website, commonly referred to as an e-commerce site, you know the number of sales you are generating from your site, which is important, but do you
really know how effective your site is? How many orders are you losing because of bad layout, awkward design, confusing navigation, and poor copy? How many potential clients have you
chased away because you haven't put a phone number on your site and an accessible real-person that can answer questions?

A website is your business' public face. Big businesses can look like mom and pop operations and mom and pop operations can look like General Motors. The design of your website should not
be taken lightly, its budget should not be an afterthought, and the designer you hire should be someone who understands more than code. Your Web-designer should be a multimedia-marketing advisor, someone who can counsel you how best to deliver your marketing message, and someone who can go beyond technical issues.

Read more at SiteProNews.