Introducing TriCity Communications

Tri-City Communications provides structured cabling systems for government projects, home offices, and businesses large and small. They are the Mid-Atlantic region's leader in quality communications cable installation and testing, and we are available to offer your business or organization an effective solution to your connectivity needs. Tri-City workers are BICSI certified and maintain the highest standards in structured cabling installation and repair.

Visit the Tri-City site and see what services and products are offered, and read up on current projects (which include Charlotte Arena and the Maryland House of Delegates, among others). Use the contact form, too, to request an estimate on a connectivity project.

Introducing Armed Forces Reunions, Inc.

Armed Forces Reunions, Inc. is a local company enjoying nationwide reach when it comes to arranging reunions for all branches of the armed forces. Whether you served in the Gulf War, Vietnam and/or Korea, or even WWII, AFRI has the contacts and wherewithal to plan a memorable night or weekend with the friends made in your outfit.

Reunion committee members can log onto the site and watch the progress of their reunions, and prospective clients can learn more about what AFRI offers. AFRI caters to most major cities in the US, with contacts in the hospitality industry all around the country.

Watch your Internet business grow...

...and get a bit sexier.

BottomDollarShoes.com is one of our earliest projects, and a recent success story. This is the online storefront of Tammy Shoes and Jewelry, a Virginia Beach boutique offering a wide selection of sexy shoes and stiletto heels, and alluring silver crafted and precious stone jewelry.

Tammy has done well since launching this site, and caters to customers all over the country. We're happy to announce that she has expanded her inventory to include lingerie items - now discerning shoppers can find the shoes and intimate apparel to match.

BottomDollarShoes.com, on the back end, uses a simple shopping cart system that any store employee can use to upload inventory. You don't need a degree in computer science to operate the system, and you can collect data from customers for use in mailing lists, coupon offers, and other promotions. If you have something to sell on the Internet, sell through Ciniva! Contact us today for more information.

Introducing FlowCushion.com

The first brand under the Nutranique label is now live and accepting orders. FlowCushion.com is a technological breakthrough in sitting comfort. Don't liken FlowCushion to any regular air cushion, this seat utilizes alternating pressure air flow to promote good circulatory health in your lower back and legs. When you sit on FlowCushion, the patented micro air bladders move the cushion up and down very gently, like sitting on an ergonomic cloud!

FlowCushion.com is ideal for travelers and patients confined to wheelchairs, as well as people who sit for work, whether in a car or at a desk.

Introducing RPM Custom Rods

There's only one place to go online for the best custom-made bass fishing rods. RPM Custom Rods is owned and operated by champion bass angler Rick Morris; as we are proud to maintain his personal website, so we have created a companion online store showcasing this fine collection of fishing rods.

If you're shopping for a gift for the fisherman in your life, why not visit Rick's store and check out the selection of casting rods and spinning rods? Each rod is designed and approved by Rick Morris, who placed second in this year's Citgo Bassmaster Classic. You don't have to be a professional fisherman to use an RPM custom rod, though with practice you could cast with the best of them.

Introducing Tidewater Homebuyers

Real estate is a booming business in the Hampton Roads area, which makes it necessary for companies like Tidewater Homebuyers to have a presence on the Web. Tidewater Homebuyers is in the business of buying homes from people who need to sell on short notice. Being a military dense area, it is not unusual for residents to need to move at a moment's notice, and Tidewater Homebuyers can help alleviate the hassle of selling a home while you're trying to relocate.

Tidewater Homebuyers will buy homes in most areas of Hampton Roads, regardless of condition. Whether you have financial problems, need to liquidate to settle an estate, or no longer wish to manage property, you can visit this site and request an offer for your home.

Introducing Rick Morris

It may surprise you to know that the Hampton Roads area is home to a number of famous faces in sports and entertainment. Bruce Hornsby may be seen occasionally around Williamsburg when not touring, and reality TV fans will know that Rudy Bosch of the first Survivor series makes his home at the beach. Virginia Beach is also home to a number of sportsmen, including professional bass angler Rick Morris.

A number of years ago, we designed RPM Lures, Rick's online shop of hand-poured fishing baits. With that site's success, we felt it was time to give Rick his own online presence. RickMorris.net highlights Rick's career and professional accolades, and features articles by and about one of the top bass fishermen in the country. You can find out here where Rick will be competing next, and see photos of past tournaments. Stay tuned, too, for Rick's latest venture, an online store of custom bass fishing rods.

Introducing Edgewater Asset Management

In today's economy, it's important to have your money working for you, and growing toward a comfortable retirement. Financial advisors Lynne Mallory and Steve Winter of Edgewater Asset Management work with a select number of clients to make their money grow, and with their website help them to explain the difference between financial planning and wealth management.

If you meet Edgewater's specific requirements, you are welcome to contact Lynne and Steve with regards to planning your fiscal future. The website offers sound advice on investment planning and the latest financial news, the personal you would receive as one of Edgewater's clients.

Introducing VisitCurrituck.com

Currituck County's official tourism website highlights the hidden jewels of North Carolina's Outer Banks. From the majestic wild horses that roam free along the sandy white shores to the elegant beach villas for rent, VisitCurrituck.com should be the first online stop for anybody interested in a relaxing vacation along North Carolina's shoreline, and we are proud to have revamped their online presence. CINIVA Systems specializes in sites for tourism organizations, and Currituck is one more feather in our cap.

Currituck County is one of the state's fastest growing areas, yet still maintains the natural beauty that attracted our colonial settlers. Browse the directory of restaurants, lodging, shops and attractions and request a visitor's guide online today.

Introducing Kimberly Hudson, Artist

Local artist Kimberly Hudson specializes in wall murals, portraits, and faux paint projects for homes. Her website is designed to act as her online portfolio, showcasing the best of her work and allowing potential patrons to contact her for commissioned work.

When you visit Kimberly's site, you will find her credentials and an impressive collection of artwork - portraits of children and adults, beautiful renditions of Florida scenery, and samples of wall mural designs and work that looks like wallpaper, but is actually a painted design. As Kimberly's portfolio grows, so will her site, allowing her commissioned projects to grow.

Re-Introducing Spangler Erkert and Associates

Spangler Erkert and Associates (SEA) is a partnership of highly qualified and experienced advertising and public relations professionals. Established in 1986, our firm’s active involvement in the broader business community, as well as our experience with a variety of clients operating in local, national and global markets, gives SEA a unique perspective and seasoned approach to problem-solving.

To match the excellent work this company offers to their clients, we updated their website with a brand new look and created a dynamic online portfolio of their award-winning advertising campaigns.

Introducing CJF Security

Carl Fisher of CJF Security brings many years of experience in training, law enforcement, and consultation to the security and protection industry. CJF Security specializes in corporate security and training, international risk issues, defense against terrorism, and homeland security issues.

Visitors to the CJF Security website may find helpful tips on personal security and information on the specialized training programs offered by the CJF staff, many of whom have worked in the past for a number of high profile clients and events, including the Grammy Awards, Hollywood movie premieres, and the Olympics.

Re-Introducing Sundays Tanning Resort

When Dennis Ligon, owner of Sundays Tanning Resort of Virginia Beach and Chesapeake, decided to remodel his tanning salons, he opted to have us do a makeover of his very popular website, too. The re-launch of TanSTR.com also coincides with the opening of the fifth salon in this landmark Hampton Roads chain - an exclusive Blue Box Tanning salon which features tanning beds and booths found nowhere else in the United States!

Just as STR customers are so pleased with the salons to vote them Best of the Beach for thirteen straight years, we know, too, everybody will love the website's new look. Here you'll find information on the latest tanning technology imported from Europe, mapped directions to each salon, and Dennis' blog, where Dennis keeps you up to date on tanning specials and lotion sales. Sign up for the free newsletter when you visit for exclusive STR updates.

Introducing Suffolk Insurance

This agency is as much a Suffolk, Virginia institution as Mr. Peanut himself! Ciniva is proud to have designed and to maintain the website for the Suffolk Insurance Corporation. Serving Hampton Roads for nearly a century, Suffolk Insurance serves clients all the Hampton Roads area, Virginia, and across the United States.

Located in the heart of Tidewater's farming country, Suffolk Insurance naturally specializes in farmer's insurance and coverage for corporations, luxury items like boats and motorcycles, and equine mortality. The website includes a more detailed listing of coverage possibilities, and will allow future clients to request quotes online.

Introducing The Bead Cottage

The Bead Cottage of Virginia Beach is, quite literally, a beader's paradise. Owner Carol Willoughby's enthusiasm for her work and for beading is infectious. Who could not walk through her store and be amazed with the large selection of beads and accessories available?

Glass beads, gold-filled beads, seed beads, cloisonne and crystals...whatever you have in mind to create a necklace and matching earrings, or something equally stylish, is right there, and Carol and company are always willing to help. The Bead Cottage website is designed with their enthusiasm in mind; a whimsical yet practical design allows any bead hobbyist or professional to find the necessary supplies for a beadwork project. Best of all, the site is open when the store isn't, so you can always check on upcoming beading classes and current inventory, then order online if you are unable to visit the store.

Google Ads in the Pilot?

It's possible one day you might open an issue of the Virginian-Pilot and find Google Adwords, resting to one side, next to Ziggy or Dear Abby or Larry Bonko's column. Already in test mode in Chicago, according to Chicago Business, the ads are similar to the panel ads seen in Google search. Question is, will a purchase of Google Adwords online carry over to the advertiser's local paper? If not available locally, can the advertiser choose to put up ads in a nearby paper. This is one to watch as Google's reach into traditional advertising expands.

Introducing London Bridge Baptist Church

London Bridge Baptist Church of Virginia Beach welcome all visitors to join them in worship, Bible study, and fellowship. We at Ciniva Systems are proud to have redesigned their website in a fashion that details their tremendous growth. Here you will find information on weekly services, the church's preschool and youth groups, Bible studies and music programs, and the many ministries the church provides to the community. If you would like to make a donation to London Bridge Baptist, we have arranged it so you can do so online.

A website makes for an excellent calling card for your church. As newcomers to your area often use the Internet to find information on places to live and things to do, your website should stand out and attract visitors, and in turn attract new parishoners. Contact us today if your church is in need of a website or website redesign.

Is SEO dead?

From "SEO is Dead" by Stoney deGeyter at Search Engine Guide.

Many have been claiming the death of SEO for years, something that I have never bought into and time has proven that belief correct. I do, however, believe SEO-only providers will be dead within the next four years… if not substantially sooner. The reality is that while SEO will remain an integral part online marketing, those that focus exclusively on achieving top search engine rankings will fail. Not only will they fail to deliver any kind of valuable service to their clients, but the bottom line is that without incorporating marketing aspects into an SEO campaign, achieving top placement for competitive keywords will become increasingly difficult if not impossible.

Do you feel sometimes, you are losing focus as you maintain your website? Do you feel you would be better off optimizing for a specific audience rather than trying to appeal on a broader scale? It's difficult to compete with the Amazon.coms and Yahoos of the world, who have the resources to spread themselves thin. By balancing content and SEO to your target, you may find you will achieve certain success.

I have previously defined SEO as being only about achieving top rankings. This is a narrow interpretation, but I used this to point out that many so-called SEO companies are still providing SEO as a stand-alone service without any thought to other more marketing oriented services such as usability, conversions, etc. These marketing issues are now, more than ever, necessary for any "optimization" campaign to succeed. Those seeking optimization services that fail to understand this will ultimately choose a firm that will be ineffective in meeting their needs.

Many SEO companies already integrate usability into their optimization services. While these companies may still operate under the "SEO" banner, their services truly are not SEO-only services. Any proposal received for optimization services should spell out the marketing aspects as well as the optimization aspects. Those that don't often rely on useless guarantees as a means to sell you their service.

While helpful, SEO isn't the be-all and end-all of making a website work. How well is your content written? How easy is your website to navigate? Does design compromise usability. These are just some things to consider when choosing a website company. Whatever decision is made, be sure to get all the facts.

Is SEO dead? Certain tactics are definitely obsolete, but we shouldn't bury SEO just yet. As the search industry has changed over the years, SEO will more than likely change to suit new needs and wants in search. We may not submit regularly to search engines anymore, but surely a new technique will come along for everybody to try in order to achieve high search rankings.

Web Content Mass + Keyword Optimization + Links = SEO

Highlights from the article "Web Content Mass + Keyword Optimization + Links = SEO" by Joel Walsh from SEO News:

How does web content really affect SEO? It's often said that the answer is simply that content does not affect SEO very much – it's all about more technical issues. Yet a website's content still plays an enormous and fairly direct role in search engine ranking.

Of course, the whole goal of the search engines' ranking schemes is precisely to deliver good, relevant content to users. The mechanism for how search engines select and reward good, relevant content is essentially just a technical issue, though admittedly an extremely important technical issue.

Walsh's articles focuses on three major factors that can determine good search rankings: inbound links, content mass, and keyword optimization. Of course, this is not news. Some engines do place weight on the number of quality weblinks leading to your website. By quality we mean, of course, websites of equal or greater relevance - it's important to avoid FFA (free for all) link sites that are basically respositories for links to irrelevant and at times pornographic sites and "splogs" (weblogs produced for spamming purposes). If you maintain a website dedicated to a favorite baseball team, for example, it is better to have a link to your site from the team's official site than to have one from a site that is less relevant to sports in general.

Content mass: the more webpages you have, the more chances you have to attract a spider's attention. More content, more information can lead to more search results - not necessarily limited to one search phrase - and more opportunity for quality, relevant websites to link back to yours. Getting back to your baseball team's website - it is better to have a separate webpage for each member of the team than to have one page featuring all players. A webmaster maintaining the official site of the team's star player may find your site and link back, or a baseball blog may find the information on your site useful and link back to it.

Keyword optimization - a delicate balance of saturation, prominence in text, variation, and research. If you utilize Yahoo/Overture PPC, take advantage of their keyword tool to help you determine the relevant keyword searches your target audience uses.

SEO Tips In A Sea Of Change

Highlights from Jim Hedger's article on SEO Tips from WebProNews:

Google remains the most popular search engine and continues to drive more traffic than the other search engines combined. Another thing that has not changed is the greater volume of site traffic generated by organic search placement over any other form on online advertising.

With the algorithm updates completed in Google, the idea is to highlight even more the relevant websites that need not approach others for reciprocal linking, etc. We think of behemoth sites like CNN.com and Amazon.com, which will likely remain high under relevant searches because they are viewed as trustworthy. Minor sites are apt to link to such site unbidden because of the fresh content provided.

Take a look at your own website. How relevant is the content to the audience you wish to target? Does it have an attractive, neccesary quality about it that would prompt another site owner to link back without having to be asked? How often is the content updated?

Organic search engine placement now requires a lot more work on our part and on the part of our clients or their webmasters. Content needs to be updated regularly, navigation simplified and shared analysis of on-site traffic is increasingly important. Top10 websites, especially around their main entry points, have become production pieces requiring a greater degree of strategic planning than the general, annually updated brochure sites do. Creation of that content needs to be considered a standing business expense though that expense should be more than made up for in long-term advertising savings.

People are interested in now. To maintain traffic, your site must stay current.