The ClimaCushion is Gets You Ready For the Hot Summer

For Immediate Release

THE MAKERS OF THE FLOWCHUSION™ INTRODUCE THE CLIMACUSHION™

The makers of the FlowCushion™, VNM Group, Inc., are proud to announce the arrival of the ClimaCushion™, an amazing seat cushion that keeps you cool in the summer and warm in the winter with its unique cooling and heating features. The ClimaCushion™ is only sold on the internet, but it is a must-have for the sizzling summer heat that will be here before we realize it.

The makers of the ClimaCushion™ knew there was a real need for this product after enduring many hot, hot summers in Virginia. New advancements in cooling technology has made this product affordable. VNM Group, Inc., has obtained exclusive rights to manufacture this patent-protected cushion on a global scale and they are ramping up their advertising to accommodate the expected influx of orders.

Steve Van Leeuwen, the owner of VNM Group, Inc., states, "In vehicles, the cooling function of the ClimaCushion™ is perfect for cooling down those burning hot car seats. No more sweaty bottom from sitting in a too-hot car. The heating function works the same way, heating up those icy seats in the winter. Just press a button to switch from cold to hot. The ClimaCushion™ does both! Either function works just a well in your office or in your seat at home."

The ClimaCushion™ works great on any car seat, office chair, home lounger or outside on the patio. The target market for this product is endless. Sales people, delivery people, truck drivers, office workers, police officers, taxi and bus drivers, soccer moms while they are running errands and heavy equipment operators can benefit from a ClimaCushion™. If you sit, you will benefit.

But using the ClimaCushion™, drivers have the potential to lower their gas bill because they will run their air conditioner less often. Steve Van Leeuwen states, "This is a win/win for your pocket book and for the environment. You save gas because you may find you do not even need your air conditioner and not running the AC in your car will significantly improve your gas mileage. That protects the environment."

Each ClimaCushion™ comes with a high-tech Carbon Fiber interior that comfortably radiates heat away from your body in the summer and toward your body in the winter. Its high quality nylon fabric will last for years. The cooling system is a duel speed fan that draws air throughout the cushion. Air flow from 150 air "ports" help keep your skin comfortably cool and your clothes dry. 160 cushion "pods" guarantee you hours of sitting comfort. Each ClimaCushion™ comes with a 120-volt DC vehicle lighter adaptor with an AC adaptor for a wall outlet available through VNM Group, Inc.

The suggested retail of the ClimaCushion™ is $30.00. Compare this price to other cushions sold for four times as much.

VNM Group, Inc., Inc., is headquartered in Virginia Beach, Virginia. For general information, please call (757) 499-1990 or email to info@climacushion.com. Visit www.ClimaCushion™.com for additional information or to order online.

Internet Marketing Plan

As with any plan, beginning is often the real challenge. The first step is gathering information about your company and your product, and also information about your competition, trends, and statistics. When gathering information about your company, remember, it doesn't matter what you think. Allow the facts to speak for themselves. Ask yourself a few important questions: What do your customers want? What do they expect from your product? Where are your customers located? How do you get in touch with them?

A marketing plan seems like a pain to do, and if a business owner is working alone, they are often too busy to create a marketing plan or to update their existing plan. If this is your company, you could be leaving profits on the table. Without a marketing plan, you can become unfocused in your marketing endeavors. You don't want to run your business by guessing what to do next.

Here is a list of some ideas for marketing your website.

Get involved in online discussions. Podcasts, webcasts, blog, RSS feeds and newsletters are all contemporary versions of the soapbox. If you are an expert in your field, volunteer for online interviews.

Identify bloggers in your category and then send them your product as a gift. Bloggers are the current influencers and can give your product a lot of exposure. To attract the attention of bloggers, comment on one of their posts. Bloggers are curious who is reading their work and they will reciprocate. By establishing a relationship with bloggers, they may mention you in their blogs. The idea is NOT to ask them to advertise. It has to be their idea.

Get involved with the Social Scene Online. Online social networks allow you to set up a profile page and interact with others who have interests that are similar to yours. Comment on their page and they will be curious enough to check your page out. If they like what they see, they will respond to you on your page.

Write a press release and distribute it through an online press release service.

Survey your visitors. Establish a survey on your site and ask a very simple question: How likely are you to recommend _________ to others? Then, ask they explain their answer. These answers can assist you in establishing a plan for improvement to your product or your website.

Your Online Reputation Matters - Watch Your Social Site Friends

There is a lot of frenzy going on right now with people clamoring to increase their exposure online through the use of social sites. It has become an important part of Search engine optimization. Not only are people of all ages signing up for social sites such as MySpace, Linked-In and Facebook, many existing companies are putting up pages at these sites. Bands promote their work and some people have even started businesses on their pages.

Most adults realize there can be consequences to their actions, but there are young people who do not. They tend to look at the social sites as a private area where they can rant about friends, teachers, or bosses. They can post suggestive pictures of themselves or brag about drug and alcohol use. This does have consequences. We are hearing more and more about people who are denied college entrance, passed over for jobs, expelled from schools, kicked off of athletic teams and even arrested as a result of something they put on their MySpace or FaceBook page.
There was a joke going around that said possible credit card or mortgage lenders will check a MySpace page before they check credit ratings. It was a joke, with more truth than the public realizes. Potential employers are looking at the social sites before hiring individuals. Colleges are looking at the social sites to see what kind of character a person has. Law enforcement agencies are watching for serious law breakers. MySpace is not a private world or a private space.

I went to my own MySpace page, which is pretty innocent on its own. I have several bands on there because I like them and I support their efforts, and I have several friends. I am fairly selective and a person doesn't get to be my friend unless I actually know them. I do not have a long friend list. Recently I took a moment to check out the friends of my friends. I did get some shocking surprises. It was time to take a moment to decide what a potential employer may think of my choice of "friends." People can still be judged by the company they keep.

Of course, a lot of the bands have thousands of friends, so those aren't really the concern at the moment. My worry is some of the friends of my friends. I have to admit that some of what I found left a bad taste in my mouth. Friends of friends were strippers, beer stands, bongs, some of whom used racism, discussions of hard-core drug use, and some very objectionable language.
Time will come, and it won't be very long, when a social site will be as important as your reputation outside of the Internet.

Perhaps the time has come to take a look at your social sites and decide if some of the people who are your friends should remain on your page, particularly if you are looking for employment or trying to get into a school. You never know who will check out your page and for what purpose.

Karen Vertigan Pope writes for Ciniva Systems, an award winning Virginia web design company. Ciniva specializes in web design and SEO. Ms. Vertigan Pope is the President of the SEO Department of Ciniva Systems.

Article Source: http://EzineArticles.com/?expert=Karen_Vertigan_Pope

The Importance of Sitemap in Search Engine Optimization

Search Engine Optimization-A lot of people are clamoring to know exactly what it is. SEO is the process of enhancing the presence and visibility of a website on search engine listings. Not only is it a process, it is about the tool required to make the enhancement happen. There are two main types of search engine optimization:

*On-page Optimization

*Off-Page Optimization

When SEO was in its infancy, getting back links to a site was the most important factor. In fact, many books and articles written on the subject will still tell people that getting back links is the only proper way to optimize a website. Back links with proper anchor text, of course.

As search engine optimization has a chance to mature, SEO specialists are becoming aware that using only back links is not at all the best way to optimize a site. In fact, if an SEO is only creating back links, the site is not getting optimized.

In On-page site optimization, there are techniques and tools that are related to your own website and in Off-page optimization, there are items which are related to the other websites. In On-page the old technique was Meta Tag Optimization, appropriate content, Alt tag optimization, proper navigation for the website and much more activities through which changes were made to the website, itself. In Off-page optimization, only back links were created.

Today, optimization is a little bit different. While using the old techniques are still appropriate, creating a Sitemap can be added to the list. Sitemap is something that came in existence a few years ago.

A Sitemap is a graphical representation of the architecture of a website. There are two kinds of site maps. The first is used to assist visitors to a site to navigate the site and the second is done in XML. XML Sitemaps--usually called Sitemap with a capital 'S'--are used by Goggle to gather information about the site.

Sitemap is especially important if your site:

* Has dynamic content

* Has pages with a lot of flash or AJAX

* Is new and does not have many links

* Has a lot of archived pages that are not linked well, or not at all

The use of Sitemap becomes doubly important if the site has pages that can only be accessed through user entry. Sitemap will assist web crawlers in finding and accessing the pages.

Google has a very nice Sitemap tool that will assist in the creation of Sitemap for a website.

Karen Vertigan Pope writes for Ciniva Systems, an award winning Virginia web design company. Ciniva specializes in web design and SEO. Ms. Vertigan Pope is the Project Support Manager at Ciniva Systems.

Article Source: http://EzineArticles.com/?expert=Karen_Vertigan_Pope

Four Questions You Should Ask Your Potential SEO Firm Before Hiring Them

You have decided that hiring an SEO firm is a good idea for your website and your company, but around every corner is a firm, or individual, pretending to know all there is know on the subject. There are scams, black hat practices and frauds everywhere. It seems as if there are more of those than there are genuine SEO experts.

How can you tell the difference? The answer is simple. Ask the hard questions and gauge their answers.

What type of Search Campaign does your firm prefer?

Ask the company if they do Paid Search or Natural Search optimization. The major differences are, a paid search should include a huge variety of key phrases, even numbering into the hundreds. A Natural Search is much narrower and focuses on a small number of effective key phrases. Your SEO firm should be able to do to both.

The SEO firm will set up a Paid Search campaign to gauge which keywords or phrases are targeted the most as regards your site and then they will focus their efforts on those select keywords or phrases for the Natural Search campaign.

Unfortunately, many times, firms skip the Paid Search Campaign because it is more profitable for them. In a Paid Search Campaign, much of the client's money will go to Google or Yahoo to pay for the campaign, leaving little for the firm, itself.

The only time a firm should skip the Paid Search phase is if the client's site is a narrow niche that has only a few, well targeted keywords or phrases that are appropriate to that site.
Not only should the potential firm be willing to perform both tasks, they need to make certain that the keyword or key phrase campaign is in keeping with the goals of the website. If the client's goal it to generate leads, then the keywords and phrases should reflect that goal. If the client's goal is to generate sales, the campaign should keep that in mind.

Does your firm perform SEO copy writing?

SEO copy writing is the creation of website content that is written to attract the attention of search engines. If you have seen a site with a phrase that is repeated over and over, you have likely seen a page that has been created by an SEO specialist.

The downside is these pages do not go over well with humans.

The key is finding a happy medium, which is keeping your keyword and/or phrase density to about 17 to 20 percent and to make the sentences and paragraphs sound natural. Because the algorithm changes frequently for search engines, this will keep any SEO firm busy by making frequent site changes to keep up.

Your chosen firm should not be shy about making site content changes without loosing focus of your over all business goal.

What about link building?

This process is extremely important to raise rankings with Google, who gets about 65% of all search business, and somewhat important to Yahoo and MSN, the next two most popular search engines. Make certain your potential SEO firm engages in sufficient link building efforts. This is done by creating links to your site in a number of ways: blogging and social sites are just the beginning. A good SEO will write articles and post those articles to sites such as ezineArticles.com or Helium.com. This creates a link back to your site. These articles can then be posted other locations, such as blogs. If the system works well for you, someone else will find the article and post it to their site or blog, giving you an unsolicited link back to your site.

The problem is this method takes a long time (sometimes 2 to 3 months) for real results to be seen. The solution is to purchase links. Care should be taken to link to only reputable sites and not to link farms which sell links simply to make money for themselves. The more inbound links your site has, the better your rankings will be.

What keyword or phrase will be used to show my rankings?

It is a fact that if you do a search for an article by that article's title, it will show up as #1 in page rankings. If you search for the page's URL, it will be #1 because there is only one site with that URL. The real test of your SEO firm is if they can raise your rankings via a keyword or phrase that is a popular key word or phrase and not something so narrow that you are the only one who will have that particular search phrase. What are the odds that someone will do a search for "Four Questions You Should Ask Your Potential SEO Firm Before Hiring Them?"

The firm should focus on the keyword or phrase that will accomplish what your company is hoping to accomplish.

Don't Wait to Optimize Your Website

Tons of information is available on the Internet about SEO and the best practices for web developers. As a two fold project, your website should be designed to be search engine friendly and then professional web marketers need to work on your site’s SEO. That is the best of both worlds because right from the beginning your site will be friendly to users AND to spiders.

But, what if you already have a site that isn’t producing the results you want? Help is still available and your existing site can be made more search engine friendly.

Too often, business owners complain, “We have a really great website, but we have no traffic. We love our website design, but we want more people to visit our site.” So, a competent SEO professional will do a site analysis, first. Frequently, they find a gorgeous, visually appealing site with terrific flash and loaded with elegance. Sometimes they find a site that is not user friendly, meaning it is difficult to navigate or so “flashy” that people simply don’t know where to click. A shopper will get very frustrated very quickly, in this instance and leave your site for something easier to use, loosing you a potential sale.

Second, the sites haven’t been optimized in any way to be spider friendly. It is not architecturally sound with regard to meeting the needs of search engines. The story SEO professionals hear is the web developer decided something looked really good and just went with it and did not take anything else into consideration.

If this has happened to you, it is time to stop and go back to square one. You will have to have your website totally revamped. Even if you spent a lot of money on your first website, if you aren’t getting traffic, then it is money wasted, anyway. Not reinvesting in your website will cost you a lot in terms of lost revenue.

The longer you wait to update your site the more money your company will loose. The worse thing you can do is nothing at all.

If you are presented with a proposal that is not search engine friendly and is not user friendly, then move along. The prettiness of the site is the last thing you should consider. It doesn’t matter if everyone in your company thinks the site looks good, business today depends on traffic to the site. It depends on exposure and high rankings. Allowing managers, or even a web designer who doesn’t know about web marketing, to design your site is a bad business decision. Ultimately, you will not achieve your goal of creating a web presence.

At Ciniva Systems, we design your website to be friendly to users and to search engines. A bonus is the site will look really nice, too. There is no way to loose.

What's an SEO? Does Google recommend working with companies that offer to make my site Google-friendly?

The following article is from Google about the best--and worst--SEO practices. To read the article online, click here.

SEO is an abbreviation for "search engine optimizer." Many SEOs provide useful services for website owners, from writing copy to giving advice on site architecture and helping to find relevant directories to which a site can be submitted. However, a few unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to unfairly manipulate search engine results.

While Google doesn't have relationships with any SEOs and doesn't offer recommendations, we do have a few tips that may help you distinguish between an SEO that will improve your site and one that will only improve your chances of being dropped from search engine results altogether.

• Be wary of SEO firms that send you email out of the blue.

  Amazingly, we get these spam emails too:

  "Dear google.com,
  I visited your website and noticed that you are not listed in most of the major search engines and directories..."

  Reserve the same skepticism for unsolicited email about search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators.

• No one can guarantee a #1 ranking on Google.

  Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or through the Google Sitemaps program, and you can do this yourself at no cost whatsoever.

• Be careful if a company is secretive or won't clearly explain what they intend to do.

  Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or "throwaway" domains, your site could be removed entirely from Google's index. Ultimately, you are responsible for the actions of any companies you hire, so it's best to be sure you know exactly how they intend to "help" you.

• You should never have to link to an SEO.

  Avoid SEOs that talk about the power of "free-for-all" links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don't affect your ranking in the results of the major search engines -- at least, not in a way you would likely consider to be positive.

• Some SEOs may try to sell you the ability to type keywords directly into the browser address bar.

  Most such proposals require users to install extra software, and very few users do so. Evaluate such proposals with extreme care and be skeptical about the self-reported number of users who have downloaded the required applications.

• Choose wisely.

  While you consider whether to go with an SEO, you may want to do some research on the industry. Google is one way to do that, of course. You might also seek out a few of the cautionary tales that have appeared in the press, including this article on one particularly aggressive SEO: http://seattletimes.nwsource.com/html/businesstechnology/2002002970_nwbizbriefs12.html. While Google doesn't comment on specific companies, we've encountered firms calling themselves SEOs who follow practices that are clearly beyond the pale of accepted business behavior. Be careful.

• Be sure to understand where the money goes.

  While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEOs will even change their bid prices in real time to create the illusion that they "control" other search engines and can place themselves in the slot of their choice. This scam doesn't work with Google because our advertising is clearly labeled and separated from our search results, but be sure to ask any SEO you're considering which fees go toward permanent inclusion and which apply toward temporary advertising.

• Talk to many SEOs, and ask other SEOs if they'd recommend the firm you're considering.

  References are a good start, but they don't tell the whole story. You should ask how long a company has been in business and how many full time individuals it employs. If you feel pressured or uneasy, go with your gut feeling and play it safe: hold off until you find a firm that you can trust. Ask your SEO firm if it reports every spam abuse that it finds to Google using our spam complaint form at http://www.google.com/contact/spamreport.html. Ethical SEO firms report deceptive sites that violate Google's spam guidelines.

• Make sure you're protected legally.

  For your own safety, you should insist on a full and unconditional money-back guarantee. Don't be afraid to request a refund if you're unsatisfied for any reason, or if your SEO's actions cause your domain to be removed from a search engine's index. Make sure you have a contract in writing that includes pricing. The contract should also require the SEO to stay within the guidelines recommended by each search engine for site inclusion.

What are the most common abuses a website owner is likely to encounter?

One common scam is the creation of "shadow" domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client's behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor's domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO.

Another illicit practice is to place "doorway" pages loaded with keywords on the client's site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO's other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.

What are some other things to look out for?

There are a few warning signs that you may be dealing with a rogue SEO. It's far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:

• owns shadow domains
• puts links to their other clients on doorway pages
• offers to sell keywords in the address bar
• doesn't distinguish between actual search results and ads that appear in search results
• guarantees ranking, but only on obscure, long keyword phrases you would get anyway
• operates with multiple aliases or falsified WHOIS info
• gets traffic from "fake" search engines, spyware, or scumware
• has had domains removed from Google's index or is not itself listed in Google

If you feel that you were deceived by an SEO in some way, you may want to report it.

The Federal Trade Commission (FTC) handles complaints about deceptive or unfair business practices. To file a complaint, visit: http://www.ftc.gov/ and click on "File a Complaint Online," call 1-877-FTC-HELP, or write to:

Federal Trade Commission
CRC-240
Washington, D.C. 20580

If your complaint is against a company in another country, please file it at http://www.econsumer.gov/.